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Australia’s most iconic motor racing event, The Bathurst 1000, is back in the hands of a brand that lives and breathes the sport - Repco. To celebrate, we brought the smoke, the noise and the high octane energy of Bathurst to everyone and everything - including other brands’ ads. In a media first, we took over entire ad blocks during race weekend telecasts. Every spot was taken over by us, and no brand was safe. Working alongside media we created a fully integrated media partnership with all of the brands on race day to fulfil our promise of ‘Bringin’ The Bathurst’.