No
No
At the height of COVID restrictions, when Australia was cut off from the rest of the world, JetStar asked us for an idea that encouraged domestic travel. The resulting campaign turned a bad thing into a good, encouraging Aussies to make the most of their own backyards while the rest of the world couldn’t. Beautiful, pristine, uncrowded Australia – available for a limited time only.
Rolled out nationally, the platform used local artists to turn sand, surf, rooftops and just about anywhere you could holiday, into canvases for artwork.