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Chalk Circle is an independent, non-for-profit organisation that creates conversations around gender literacy to empower the next generation. They tasked us with creating a a piece of creative that would reach a particularly hard to reach audience: fourteen year old boys. We came up with a concept that was tailor made to educate these future men in a way that was funny, non-preachy and practical. In short: Just Be Better.
Winner – MADC Best Film (Charity)